If you have been following my blog this year…Yes, I know we are only a month in… you know that I have set a goal to learning about social media marketing this year.As an SLP, social media marketing was not part of my coursework. Maybe it should be?! Each month I am focusing on 1-2 types and trying out what I learn throughout that month. At the end of the month, I will share my results, what I plan to keep, what I read, and how it can help you (THE SMALL BUSINESS SLP!!!) Trying to learn everything there is to know all social media is overwhelming! That is why I broke it down into month long “assignments.” In January, my focus was branding and Instagram. I learned early that in order to “jazz up” my social media, I needed all my branding on the same page. That’s where the new logos came from as well as templates for blog posts, IG posts, etc. I have a blog post coming up in the next day or so discussing my findings for the ever so popular Instagram.
This month, I have chosen 2 focus topics again. For February, I am working to improve my newsletter and my TpT store. Neither of these started with any research. When I start something, I just do it! I learn on the job, so to speak. I figure out what I am not sure of, THEN I research it. Now that I have been a TpT seller for a little over 2 years, it’s time I learn how to market my store better. It’s also important that I make the time to write killer newsletters! When I re-branded in January, I did update my newsletter to show the new logo and colors. But as far as catchy subjects and ways to pull the reader in, nada! I just write how I speak which is not always a good thing!
The SLP & TpT
With my TpT store, I know I need to work on my product descriptions. I am aware they are crap. I just hope my pictures give enough info that people know what they are buying. Sometimes, my pictures aren’t that great either. Many of my products need covers that look more “put together.” This is no surprise to me. I also need to work on monitoring data better (aka learning to read all the data!) Are you starting to see why I chose this topic for February? I started my store in October 2015 with NO CLUE about TpT. I have learned things along the way, but now it’s time to really get serious.
My newsletter is in the same boat. I started it with no idea what the heck I was doing. I just wanted to share freebies and stuff. But now, I have learned that is not enough. Aside from the foundation of a good newsletter, I need to educate myself on MailChimp. I chose MailChimp when I first started because it was free and fairly easy to use. (Remember, I learn on the fly!) I know once I hit a certain number of subscribers, I have to pay. But I will cross that bridge when I get there.
So, as you can see, I will be busy again this month. I am looking for books, blogs, and podcasts to help me in both areas. I will share all my findings at the end of the month!